What Do Digital Marketing Specialists Actually Do?
A digital marketing specialist doesn’t just create and implement marketing strategies—they also keep up to date on all the latest trends in social media, content marketing, and analytics in order to help your business grow. So if you’re thinking about hiring a digital marketing specialist, what does that mean exactly? What will they do to make your business more successful? And how much can you expect to pay? Let’s take a look at some of the things digital marketing specialists do and how they can help you grow your business.
Step 1: Understanding the Key Terms
The terms used in digital marketing can be confusing, which is why it’s important to understand what a few of them mean. This section is for readers that are new to online marketing and don’t know exactly what digital marketers do. Since we want you to make an informed decision about whether or not to hire a professional, understanding some of these words and phrases will help you understand if they really are the one for your project. Key terminology includes: search engine optimization (SEO), pay-per-click (PPC), click fraud, Google adwords, landing page quality score and social media marketing. The following definitions will help clear up any confusion around each term or phrase . Pay per click – PPC refers to how many ads get shown per page on a search engine results page based on how much money was bid. Each company bids their own price for their ad in hopes that theirs will be shown when someone searches for keywords related to their business. For example, if someone searched website design bay area and website design companies paid more money per click, then businesses who wanted those visitors would bid more money so their link would appear higher on the list of ads displayed alongside organic results such as websites from Bing or Yahoo! Organic Search Results – These are unpaid listings typically listed before sponsored links and paid advertisements on search engines such as Bing or Yahoo!
Step 2: Learning Why SEO and SEM Are Important to Businesses
The bottom line is, consumers are online and active. Businesses need to be online and active too. Whether it’s a local business looking to grow its customer base or an ecommerce company driving traffic from social media, digital marketing is in demand across all industries—and for good reason. It helps people connect with businesses on websites and apps through search engine optimization (SEO) or paid search advertisements (PPC). With so many platforms available, it can feel daunting to get started building your digital marketing strategy. That’s why we’ve created a resource page with everything you need to know about search engine optimization and paid search advertising—from A-Z—so you can start making an impact today.
Step 3: Understanding How These Two Work Together
Before getting in to detail about what digital marketing specialists do, it’s important to have a solid understanding of how these two pillars work together. In general, you can look at digital marketing through one of two lenses: attract and retain or demand generation. How you view digital marketing will help shape how you approach your role as a specialist and determine how you put strategies into action on behalf of your employer. It all boils down to how your organization sells its products and services. The most basic way is by going directly after customers who are ready to buy what you sell right now. Or, if your target market is larger (for example, everyone living in Germany), that may mean asking yourself questions like: What kinds of things interest people who live in Germany? Which activities keep them up at night? What are their hobbies and passions? And so on. Figure out what keeps people up at night (and therefore awake) throughout Germany—and then figure out which media outlets cater specifically to them—and then figure out ways you can get eyes onto those outlets for 24 hours a day/7 days a week/365 days a year.
Step 4: Learning the Basics of Building Links
The Anatomy of a Link Build (and How to Build Them) – We all know that links are what can help your site get indexed and ranked in search engines, but how do you go about actually building them? There are a few basic principles and types of links that can serve as building blocks for most link-building campaigns. I’ll cover both in detail later in Step 4, but before we dive into that, let’s discuss some basics behind how search engines use links as an indicator of relevance. Links tell Google whether a page is related to another page, similar pages get linked to more frequently than dissimilar pages, and so on.
Step 5: Knowing When and Where to Build Links
Many marketers and agencies think that ranking higher on Google’s search results is as simple as having a ton of backlinks from websites with decent to high PageRank. While it can help, backlinks should be just one component of an effective SEO strategy. A solid link-building strategy requires two things: target keywords and strategically chosen link partners. Target keywords are keywords or phrases that you want your business to rank for in search engines. Think of them like your business goals; they need to be quantifiable and measurable. Link partners are websites that have similar content (or offers) as yours. They share user interests, so they’re more likely to link back because their users will find value in what you have to offer also. By focusing on both quality keyword selection and strategic links, you can increase organic traffic without violating Google’s terms of service.
Understanding How Link Building Affects Your Business
Link building is a word that gets thrown around a lot in digital marketing. Often, people will claim to build links or to have done link building, but they’re often using that phrase to mean different things. In order for your business to truly optimize its online presence, you need an understanding of exactly what link building is and how it affects your website’s traffic and overall ranking. Here are four types of link building strategies you can try today
Step 7: Keeping Track of Activity via Analytics
To measure digital marketing efforts, use a basic analytics program to monitor traffic on your website. Simply log in once every few weeks to see how many new visitors you have and what they’re looking at; chances are, you will be able to spot any immediate changes or jumps that may indicate improvement or trouble. This also gives you a good idea of what content is resonating with your customers. If you don’t know how to set up analytics, ask your webmaster for help; if there isn’t one already, consider hiring someone who can track activity on your site so that when changes are made (or additional pages created), data can be collected.
Step 8: Reviewing Performance, Then Adjusting as Needed
More and more people are turning to freelancing platforms to find work. In fact, a recent study by Upwork and Freelancers Union found that 57% of workers in America, or about 54 million people, are doing freelance work—and that number is expected to rise. One of these people could be you! Start by researching all your options. Sites like Guru, PeoplePerHour, and TopTal will help you see what kinds of freelance jobs are out there. Bid on a few gigs, then wait for the responses to roll in. Be patient; while most freelancers post several jobs each month, not every bid gets answered right away. If you’re looking for remote work, check out sites like We Work Remotely and Remotive for part-time opportunities. Once you’ve generated some leads, make sure you set aside time for follow-up: checking emails twice daily (once in the morning and once at night) is typically a good rule of thumb if you want clients to respond promptly.