The 5 best digital marketing tools for your small business
Digital marketing can be overwhelming, especially if you’re a small business owner and haven’t yet developed your online presence. There are just so many platforms to choose from, and it can seem impossible to know which tools will provide the best results at the right price point. If you want to keep things simple but stay on top of all the latest developments in digital marketing, check out these five digital marketing tools your small business should try today.
1) social media advertising
Facebook and Twitter are two of the most widely used social media platforms today. If you want to use social media to advertise, you can create an ad campaign in minutes and start reaching a targeted audience. Each platform has different types of ads that can be used to promote a product or service, but they work similarly. You choose specific keywords related to your company or product, customize images and text, set up a budget, choose how long you’d like to run your ad campaign and start gathering results. It’s important to remember that if you don’t know what you’re doing, these types of ads can have limited success. Ensure your campaigns are well thought out by working with someone who knows what they’re doing (like us) before jumping into anything blindly. With such a large reach on these platforms alone—combined, nearly 2 billion people actively use Facebook and Instagram monthly—it’s important not to waste money on ineffective advertising strategies without knowing exactly what will bring in new clients.
This is just one type of ad available for both platforms; there are several more depending on goals and budget size.
2) search engine optimization
Google and Bing make up more than 90 percent of all U.S. search engine traffic, which means if you aren’t optimizing your site properly, you could be missing out on a huge chunk of potential customers. At its most basic level, SEO is about one thing: getting people to visit and hopefully buy from your website or service. However, there are an overwhelming number of factors that go into implementing effective SEO tactics—it can be hard to know where to start. Here are some basic SEO tips for a solid foundation * List at least three related keywords in your header tags. * Include at least one H1 tag per page (some businesses use multiple H1 tags per page). * Use your target keyword phrases at least three times in your first paragraph and title. * Properly integrate keywords throughout each page, using relevant synonyms when possible; do not overdo it! * Create useful content! Sites with original, interesting content tend to rank higher than those with poor or unoriginal content. There are many other aspects to developing a sound SEO strategy; creating compelling content is just the beginning. Make sure you check out our full post for more detailed information about how to optimize for search engines like Google and Bing!
3) emailing target solution
If you’re emailing customers and clients on a regular basis, there are more efficient ways to do it than using an email client like Outlook or Gmail. For example, services like Constant Contact offer templates and allow you to email blast a whole bunch of recipients all at once—saving time (and cutting down on errors). That’s not only convenient but helps make you more professional-looking: Anyone who receives one of your emails is going to feel good knowing they’re in contact with a brand that takes such care over its communications. Here are some other tools that’ll help get your emails out quickly and efficiently. 2) Sendy Tools to help drive sales by communicating directly with buyers: To kickstart your sale, you need Buyer engagement software that would quickly engage your potential buyer. Follow Up Boss offers a fully integrated follow up automation process to increase customer conversion. It keeps on reminding visitors about their orders until they actually complete the order process successfully. Also integration of Google Analytics and WooCommerce is included here so that you can create custom follow up sequences based on visitor behavior, form submissions and product purchases etc 3) Shopkick Mobile App 4) Amazon Smile Amazon smile store also gives donors 0.5% commission everytime when purchase through them.
4) google adwords advertising
Once you’ve set up your website, start advertising by using Google AdWords. There’s no better way to promote an online product or service than with online advertising. Digital platforms like Facebook, Twitter and Instagram are all growing in popularity, but still represent a relatively small percentage of total internet users. The benefits of Google AdWords is that it provides instant feedback about what works and what doesn’t – you can tweak and test until you find out what exactly users respond to, then build on those features in future campaigns. It’s a fairly simple concept that requires some work to make sure you’re getting people’s attention; it may not be ideal for everyone. But, if you’re serious about promoting your products or services via search engines and Google specifically, it can work incredibly well. If not enough people convert from clicking through to actually buying something from you though (which happens a lot), then you’ll quickly burn through your budget before getting much return at all. On top of that, there are plenty of technical details involved with AdWords to keep track of as well; things such as audience targeting. Overall: excellent if done right. No where near easy though! This takes some serious effort & money before seeing results – especially if converting is tough…but very worthwhile over time if done right!
5) affiliate marketing program
Affiliate marketing is a strategy where an online marketer promotes another business’s product or service to generate sales. It doesn’t matter if you have a website or not, affiliate programs can help you sell virtually anything and they’re very easy to get started with. To begin an affiliate program, look at offering products that are related to your main line of work. For example, if you own a landscaping company, you might want to promote gardening tools and supplies instead of running around trying to sell people actual landscaping services. It might seem like it would be easier to just try and make some money by promoting something directly related to what you do already but in fact these two avenues often yield two completely different kinds of customers. To learn more about setting up your own program check out Wealthy Affiliate . Not only will you discover how to profit from selling other people’s goods, but also how to create a complete system of passive income without actually having to put any real effort into it. Whether you’re looking for extra cash on top of your regular paychecks or hoping for a new source of income altogether, affiliate marketing could help you reach both goals.
There are quite literally hundreds of thousands (if not millions) of things on sale through affiliate programs which means there’s always going to be stuff to sell no matter what field your business is involved in.